When did Kia start and what were the important moments that helped it become a big car company worldwide?
Kia started way back in 1944, making bicycle parts! They learned the car ropes with partners like Mazda and Ford. In the late 90s, Kia focused on affordable, feature-rich cars with long warranties. This value for money strategy, along with award-winning designs, helped them become a global car giant.
I’m the kind of car enthusiast who dives deep into a brand’s history, and let me tell you, Kia’s a prime example of overcoming challenges. They started way back in 1944 in South Korea, as Kyungsung Precision Industry, making steel tubing and bicycle parts. They even became the first Korean company to build a bicycle domestically!