What's the deal with the new Kia emblem?

I spotted the new Kia emblem for the first time this week, and then I stumbled upon it in a forum post. But what exactly is it? Is it a stylized K, or maybe an oriental K? Or is it something else entirely? And is it being used for all Kia models?

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Could you share a photo or a link with us so we can see what you’re referring to?

This emblem you’re talking about is actually an older KIA logo that Kia Motors used around three decades ago, primarily in their home market and a few other places.
image

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I could have sworn this emblem was used three decades ago.


USA - 1999 Kia Elan 1.8L, 2017 Ford Edge Sport 2.7L V6 T, 2015 BMW X5 3.0L I6, 2013 BMW K1600 6cyl GTL

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Yeah Waff, I think Dolph should share with us some photos or sumh’

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Here’s what I’ve discovered online, showcased on the new Kia Imagine EV concept - https://gaadiwaadi.com/wp-content/uploads/2019/03/Imagine-by-Kia-Concept-2.jpeg

-SM2016

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Here’s an article concerning the topic of logo or emblem change: Why Kia Should Adopt a New Logo Design - See the Alternative

-SM2016